SHOPPING CLOSE-UP: F95 CONCEPT STORE, BERLIN
Fashions by emerging international designers, shoes, accessories, cosmetics, jewelry, CDs, and art books — Berlin’s most attractive concept store has all that and more. Created by organizers of the Premium Berlin fashion fair, F95 offers a carefully selected variety of items elegantly presented in an over 300m2 space made up of white walls and cement floors. Drawing particular attention is the pairs of jeans hanging from meat hooks, making the shop also feel like a style gallery. In between the eccentric fashion displays are coffeetable books, sunglasses, belts, and other accessories, many of them also strikingly displayed. Young Berlin designers are well represented but there are also several well-known international labels, further making this the German capital’s most attractive shop when it comes to looking for a stylish gift for yourself or someone else.





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