Abercrombie & Fitch has just opened its doors in Milan today. It’s the first store of the American “casual luxury” fashion brand in mainland Europe (it had already crossed the Atlantic to London in 2007), but this is the second attempt to open a new store in the continent. It previously requested a space in Paris‘ Champs-Elysèes but was denied, only to finally be given the go-ahead by the French government earlier this year. French law only allows valuable retailers (read: “luxury”) to open in Paris’ historical boulevard, so any new spaces must meet the approval of the national government. The French store is now scheduled to open in 2011, but before that, there will be yet another A&F store in Europe. That will be in Copenhagen in 2010 in a century-old neoclassical building.
In Milan, the shop that opened today is found on Corso Matteotti 12, just around the corner from the city’s chic Via Monte Napoleone. It’s found behind a modern stone façade at an intersection, and opened along with the world’s first Abercrombie Kids flagship.

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