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A São Paulo shopping spree
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Although Buenos Aires is rising to the top, São Paulo still is the best shopping city in Latin America. The sophisticated Paulistas look for upmarket shops in their Jardins neighborhood, with its RUA OSCAR FREIRE being the equivalent of Fifth Avenue or Rodeo Drive. Another street nearby, RUA AUGUSTA, is also home to a number of interesting shops, as is pretty much all of Jardins' shopping streets. That's where you'll find Brazil's top designers together with international labels, something the more glamorous locals are increasingly looking for, as shown during the city's fashion week that is now one of the world's major fashion shows.
LOCAL STYLES
Forum
Tufi Duek was born in Rio but has lived in São Paulo since his childhood. That's where he started his career as a designer and created his own ready-to-wear and jeans label. His styles are said to be inspired by contemporary Brazil, with sexy and sophisticated looks. Check out his flagship store in Rua Oscar Freire 916, also worth visiting for its sleek, minimalist white space.
Maria Bonita
With a shop in the Shopping Iguatemi mall (see below) and on 702 Rua Oscar Freire, those interested in fashion can't leave São Paulo without checking out this famous national label known for its chic and elegant styles.
Melissa
Everyone who shops down Rua Oscar Freire ends up stopping at this shoe shop. Not only do they know they'll find stylish footwear, but also an often spectacular and colorful interior design that changes every three months.
CLUBE CHOCOLATE - Rua Oscar Freire 913
During your mandatory stroll through Rua Oscar Freire , pass by number 913 and take a look at this innovative concept store's four floors filled with gastronomic specialties and national and international fashions. The lower floor has a healthy café next to a fake beach. Strangely, despite the name, there really isn't any chocolate on sale, except for the brand Chocolate Jeans.
Forma
Housed in an outstanding building by Pritzker Prize-winning architect Paulo Mendes da Rocha, this interior design shop has furniture by world renowned designers. It's the best shop in Brazil when it comes to interior design.
LOCAL FLAVORS
Casa Santa Luzia
Open since 1926, this gourmet shop in Jardins' Alameda Lorena (number 1471) is where São Paulo foodies do their shopping. It offers prepared meals to go and imported products not found at supermarkets.
ONE-STOP SHOPPING
Shopping Iguatemi
Opened in 1966, this was Brazil's first mall and continues to be a popular shopping destination today. It has 330 stores, including those of major national and international labels, and its location in the Jardins district make them all very accessible.
Daslu
Although in existence for around five decades, this upscale department store moved to its current home in 2005. It houses the world's major labels that the country's socialites and multi-millionaire soccer stars show up to get.
GALERIA OURO FINO - Rua Augusta, 2690
Located in one of the main streets of the upscale Jardins neighborhood, this department store has four levels where you can find a variety of labels, and everything from shoes to lingerie and accessories. Electronic music fans and DJs also stop here to shop for the latest sounds.
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